Supersize Me!

You’ve heard us talk a lot about Paramount Promotion’s digital printing and vehicle wraps, but one of our favorite ways to advertise is our with our giant inflatables! Inflatables offer a great alternative to run of the mill marketing. By using an inflatable or inflatable billboard, you are able to attract audiences attention from afar. Inflatables can be seen by cars driving by, people walking in a park, or guests at an event. Inflatables allow you to make a bold statement about your product or service and dominate your competitors. Take a look at one of our latest creations for McDonalds! We created a super, super sized McFlurry that is sure to get your mouth watering in these hot summer months!

Weekend Forecast: 90° and Sunny, aka Boating Season!

Alright Arizonans, it is that time of the year again. While the rest of the country is still cleaning up leftover snow, Arizonans are busting out the shorts, tank tops, and bikinis. What does that mean? It means it is time to get your boat in tip top condition to ride those waves, and Paramount is here to help!

We speak often of our ability to produce top-quality vehicle wraps, but it is important to note that we can wrap just about anything! In fact, Paramount CEO Brad Bergamo is a boating fanatic himself, so he takes personal pride in being able to help you design your dream boat.

Now, all you need to do is figure out what you want! When it comes to wrapping your boat, the options are endless. Perhaps you want your company's brand on your boat to impress your clients - Paramount can do it. Perhaps you've always imagined a boat with all of your favorite colors, recognizable by the masses - Paramount can do it. The point is, if you can think it, we can wrap it! Not sure what you're looking for? Check out the attached photos for inspiration.

That's a Wrap!

Check out the video below to view one of Paramount Promotion's latest vehicle wraps in action! We were so excited to film the process and show you how it actually works. Its crazy how a plain white SUV can turn into a work of art, or an advertising machine! Paramount Promotions can wrap any vehicle, no matter the shape, size or color. It is also possible to use the same technology to wrap boats, buildings, planes, and more! Vehicle wraps are a low cost, innovative solution for your advertising needs!

Keep checking back on our brand new YouTube channel for more videos! We'll keep you updated as often as possible.

Do this, not that!

In order to run a successful ad campaign, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising strategy is going to work best for you. Whether you prefer inflatables, vehicle wraps, or our digital printing technology, it is key to keep in mind your target audience and end goal. When planning out your marketing strategy, be sure to avoid some of these key mistakes:

1. Do as your competitors do: Avoid gimmicks similar to your competitors. Find a niche of your own and start a new promotion to draw in new and untouched business. If sandwich shops down the street offer take out discounts, why not try a delivery promotion instead!

2. Targeting too many markets: Again know your niche! Do not aim for high and low income customers simultaneously. Use well placed strategies with designs that will appeal to the market you are targeting.

3. Focusing solely on new customers: Don’t forget to sustain the attention of your current customers. Offer promotions for returning business to a customer base that is already familiar with your work. By retaining a strong customer base, you will build future business off referrals!

By avoiding these simple marketing mistakes and combining your knowledge with eye catching advertising, you are sure to run a successful campaign to reach your target audience, and Paramount Promotions is here to help!

Elegant & Creative Redesigns

As you know, at Paramount Promotions we heavily endorse attracting attention to your brand through large format printing, including inflatables, vehicle wraps, and more! However, we are also aware that there are many alternative solutions. Of course, a company who did nothing but produce billboards year after year would not be a very successful company. For this reason, we'd like to place emphasis on one particular method of attracting attention: brand redesign.
There are several different approaches to a brand redesign. Some companies choose to focus on the product, while others focus on the design of the brand. Whichever method you choose, it is important to make sure that to some extent you are doing both. Beyond that, many tips and tricks for an effective redesign are debatable. For example, some successful redesigns have involved a completely new logo and brand standard, while others have taken existing brand elements and made them more modern. Similarly, some companies choose to surprise their audience with a quick, full release, while others offer a sneak preview, or roll-out new elements slowly.
Below, we've selected a few of our favorite redesigns from over the years, courtesy of function. Each of the redesigns shown is very different - but was still extremely effective. Which is your favorite?

More Project Updates!

If you're having trouble coming up with a design for your next event or function Paramount Promotions is here to help! You can always turn to our in-house design team with any questions about your inflatables, billboards, or vehicle wraps. At Paramount we've been busy with some nationwide attractions. We were recently able to create 30 Kiosk Lexan Panels using our Vutek flatbed printer for the one and only Legoland Discovery Center in Fort Worth, Texas! We were also seen nationally at the Westfield National Convention, where our signage, billboards, and display banners welcomed guest from all around the world. Thank you to Westfield and Legoland for your continued support!

Free Fonts for All!

At Paramount, we understand that design can be tough. When you're trying to plan the ideal inflatable, billboard, or vehicle wrap, it can be overwhelming imagining the infinite possibilities. Trying to narrow it down to one attention-grabbing graphic is often enough to drive people to renege.
To help prevent this from happening, we have our own in-house design team to help you create your masterpieces. In addition, we have plenty of resources available to those on the "Do-It-Yourself" side. Because design is one of our (many!) passions, we love to find and share resources with those with a similar interest. Today, we'd like to share a quick list of free fonts to give you the design inspiration you need. Click on any of the font images to find the source! Enjoy!

1. Val













2. Tribbon












3. Quadranta










4. Piron










5. Base

What has Paramount been up to?

We’ve been busy over at Paramount Promotions to meet your advertising goals using our vehicle wraps, digital printing, and inflatables and now we’re ready to clue you in on what we’ve been working on! If you were at the Waste Management Phoenix Open then you’ve already seen some of our work. Paramount Promotions created 48 Coroplast signs for M Culinary Catering’s menu boards in the skybox, as well as vinyl banners for the Golf Tournament. At the end of January we were also able to produce over 1000 banners for the Arizona City Fest. You could even have spot our display boards at Westfield's 2011 National meeting. Check out the pictures below to see our latest vehicle wrap for Two Shakes Hot Dogs and vinyl banner for Casa Grande’s Cowboy Days!

How to Successfully Rebrand

At Paramount, we use inflatable, vehicle wraps, and digital printing to accentuate your brand’s look and reputation. However, when your product or service experiences a decline in sales, you may be frustrated or even discouraged. One solution to consider would be to rebrand your image. Many familiar products have undergone successful brand changes in the last decade, including Coke.

While risky, if done correctly, reinventing your product’s look can be a true lifesaver. Here are a few tips when undergoing any rebranding:

1. Involve your consumers- go right to the source. Do smart research and ask your customers how they would like to see your product displayed and what would appeal most to them.

2. Test it- Some consumers will be hesitant at the thought of a new look and show nostalgic attachment to the original brand. Be sure to share the goal of your rebranding with your current customers, while keeping in mind your target. Are you rebranding to reach a new demographic?

3. Be confident in your product- rebranding will only go so far. Make sure all you need to do is reinvent your brand, not reinvent your product.

With these tips, as well as confidence and dedication, reinventing your brand may be just what your product needs. Check out Paramount's in house design team to help with your new look!

Creating Uniqueness Out Of Normalcy

At Paramount, we like to think outside the box when it comes to marketing. Check out the video below where Conductor, Alexander Chen, turns the New York Subway system into an interactive string instrument. The sounds and timing of the strings are based off of the MTA subway schedule created by Massimo Vignelli’s 1972 diagram. It takes creativity and innovation to see in something as normal as the New York City Subway system, a functioning musical instrument. At Paramount, our in-house design team uses this creative way of thinking when creating our inflatables, vehicle wraps, and digital printing.

Conductor: www.mta.me from Alexander Chen on Vimeo.

In order to catch someone’s attention and create a memorable impression, your marketing strategy needs to stand out among the rest and at Paramount Promotions, creating a stand out product is what we do best!

Missing Our Project Updates?

Unfortunately, we haven't been able to share with you quite as many projects as we typically do lately. However, there really is a silver lining. The lack of projects posted here on our blog is a good sign: it means we're really, really busy. We've got all kinds of exciting projects going on right now, and we promise as soon as we have a little moment of downtime, we'll share them with you! Meanwhile, help to keep us even busier; call us and mention social media, and we'll give you 20% off your product order!

We already shared a few of our Insight and Fiesta Bowl pictures, but just in case you were looking for more information, the picture on the left is a cut out of an article that appeared in the Phoenix Business Journal on January 7th. Unfortunately, we can't share a bigger version here, but be sure to check out the online article if you are a Phoenix Business Journal subscriber. If you're not, what are you waiting for? Sign up today to read awesome articles like this one.

Insight Bowl Galore!

First of all, special thanks to all who participated in our Insight Bowl Contest. We were very excited to give away four tickets to one lucky winner! In addition, we'd love to share with you some pictures of all the work we did for the game. The Insight Bowl is one of our biggest projects, so we are proud to showcase the work that we complete. Pictured below are a few of our favorites - but keep your eyes out for more to come on Facebook!

The Secret Fun of Stairs?

At Paramount, we believe that any company that can pursue their passion and help to better the world is on the right track. The video below shows a rather innovative way of doing so. We all feel lazy taking the escalator or elevator to get to a higher level of a building, but sometimes it is difficult to find the motivation to walk up the stairs. However... what if you could have a little fun while doing so? Watch the video for the great results that came from offering a fun, healthy alternative to taking a lift!

Piano Stairs from Ibrahim Nergiz on Vimeo.

Want Insight Bowl Tickets??

Do you have the football itch? Lucky you - we've got tickets for you to go to the Insight Bowl! Paramount Promotions is giving away a 4-pack of tickets to one lucky winner; you just have to follow a few simple steps!

1. Make a sign telling us why you want to go to the Insight Bowl.


2. Take a picture of you holding your sign.


3. Upload the picture to the Paramount Promotions Facebook Page.


4. Once we get your picture, we'll put it in an "Insight Bowl Contest" album. Find your picture, and ask your friends to vote for you by liking our Facebook Page and then liking your picture!


That's it! Whichever picture has the most "likes" at 12pm (Arizona Time) on the 21st will WIN! We'll announce the winner by 5pm that same day.

Prize includes:
(4) Tickets to the Insight Bowl at Arizona State University on December 28.
(1) FREE Banner to Take to the Game! (Designed by you, printed by us!)

Know someone who would like tickets to the Insight Bowl?? Be sure to share the contest with them, too!

Seven Tips for Effective Posters

At Paramount, though we live for printing, we also have a passion for design. Our design team is capable of producing some amazing things, so there is no need to fret if you need a banner but don't have a plan! Because of this passion, we are constantly looking up new ways of improving the process. Naturally, the blog post we just found from DzineBlog about how to design an effective poster not only caught our attention, but got us so excited that we felt the need to share. The article itself describes 7 tips for designing an effective poster, listed below.

1. Getting Attention
2. Keep it Simple
3. Use Great Fonts
4. Think: Information Consumption
5. Use Colors with Care
6. Think: Symmetry
7. Break the Rules!

You'll have to read the article to get the full scoop on each of them, but we think the list is rather self explanatory. A few tidbits of information straight from us though: one of the greatest tips listed is "Keep it Simple." It is important to remember that most of your audience will only remember one (if any!) piece of information from your advertisement. Text-heavy materials are sure to turn off viewers, as are image-heavy materials that don't make a clear point. However, as noted, a true design professional will never be afraid to break the rules when necessary. This, of course, should be used with caution by beginners. Have a question or need a tip? Don't be afraid to contact us! Our designers are always ready to help.

ASU Fail?

A recent ABC15 news segment, shown below, demonstrates the vital importance of having a proper design for advertising. According to the segment, an Arizona State billboard reading "one of top 100 universities in the world" is violating grammatical errors. Though ASU representatives claim the wording was intentional, the segment explains reasons that this may not be true. Whether or not the billboard phrasing was intentional, the publicity surrounding the marketing shows the importance of quality advertising. Always double check!

Oh Christmas Tree, Oh Christmas Tree...

We mentioned in a previous post the exciting new projects we get during the holiday season. Since then, although we have not provided more examples, we have been completing holiday themed projects for companies of all shapes and sizes! Around the Valley, one company often associated with the holiday season is Moon Valley Nurseries. As the temperature drops, families begin flocking to Moon Valley to purchase their Christmas trees! Why do they do this? Mostly because Moon Valley has high quality products and service to match, but we're confident that it is partially because they have excellent banners to attract attention! We have been working with Moon Valley in both Arizona and Nevada since 2003, but see the images below for a few of our recent projects.

Smoothie King

One of our clients, Smoothie King, has many printing needs! Below, you will find photos of several projects we complete for them on a regular basis. For these, we hired an installer in Maryland to install the graphics for us. We typically coordinate the out-of-state installs for the Smoothie King franchisees. We also provide Smoothie King with all their inflatable cups and costumes nationwide. Some of the franchisees receive even more, with banners, car magnets, teardrop banners, and indoor/outdoor signage. Smoothie King is a great company to work with, and we greatly appreciate their business!

Bus Wraps Galore

Over the course of our blog, we have provided many posts reflecting the skill and artistry behind bus wraps. Today, instead of providing just one detailed example, we thought that it would be interesting to provide an array of bus wraps that each conveys the potential for design magic. Below, find many bus wraps that we at Paramount find especially appealing.

1. Ace Hardware "Dream Ace"


2. Hula & Moolah


3. Wanta Fanta?


4. Coca Cola


5. (Our personal favorite - look at the mouth!) Jones Soda Co.


Of course, that was just a few of our personal favorites. Have you seen a bus wrap that you adore? Let us know in our comments!

Club Assist Inflatable

This just in: New Inflatables! We recently produced two new inflatables for a client in Los Angeles, Club Assist. One great benefit to working with Club Assist is the amount of work they give us. Since 2006, we have completed 25 small AAA battery inflatables for Club Assist, shown below. In fact, Club Assist is even an international client! Four of the 25 inflatables we have produced for them so far have been for Canada. Producing inflatables is one of our favorite projects, as you can see in our gallery. We are excited to continue with this production!