Wednesday, February 23, 2011

More Project Updates!

If you're having trouble coming up with a design for your next event or function Paramount Promotions is here to help! You can always turn to our in-house design team with any questions about your inflatables, billboards, or vehicle wraps. At Paramount we've been busy with some nationwide attractions. We were recently able to create 30 Kiosk Lexan Panels using our Vutek flatbed printer for the one and only Legoland Discovery Center in Fort Worth, Texas! We were also seen nationally at the Westfield National Convention, where our signage, billboards, and display banners welcomed guest from all around the world. Thank you to Westfield and Legoland for your continued support!

Tuesday, February 22, 2011

Free Fonts for All!

At Paramount, we understand that design can be tough. When you're trying to plan the ideal inflatable, billboard, or vehicle wrap, it can be overwhelming imagining the infinite possibilities. Trying to narrow it down to one attention-grabbing graphic is often enough to drive people to renege.
To help prevent this from happening, we have our own in-house design team to help you create your masterpieces. In addition, we have plenty of resources available to those on the "Do-It-Yourself" side. Because design is one of our (many!) passions, we love to find and share resources with those with a similar interest. Today, we'd like to share a quick list of free fonts to give you the design inspiration you need. Click on any of the font images to find the source! Enjoy!

1. Val

2. Tribbon

3. Quadranta

4. Piron

5. Base

Wednesday, February 16, 2011

What has Paramount been up to?

We’ve been busy over at Paramount Promotions to meet your advertising goals using our vehicle wraps, digital printing, and inflatables and now we’re ready to clue you in on what we’ve been working on! If you were at the Waste Management Phoenix Open then you’ve already seen some of our work. Paramount Promotions created 48 Coroplast signs for M Culinary Catering’s menu boards in the skybox, as well as vinyl banners for the Golf Tournament. At the end of January we were also able to produce over 1000 banners for the Arizona City Fest. You could even have spot our display boards at Westfield's 2011 National meeting. Check out the pictures below to see our latest vehicle wrap for Two Shakes Hot Dogs and vinyl banner for Casa Grande’s Cowboy Days!

Wednesday, February 9, 2011

How to Successfully Rebrand

At Paramount, we use inflatable, vehicle wraps, and digital printing to accentuate your brand’s look and reputation. However, when your product or service experiences a decline in sales, you may be frustrated or even discouraged. One solution to consider would be to rebrand your image. Many familiar products have undergone successful brand changes in the last decade, including Coke.

While risky, if done correctly, reinventing your product’s look can be a true lifesaver. Here are a few tips when undergoing any rebranding:

1. Involve your consumers- go right to the source. Do smart research and ask your customers how they would like to see your product displayed and what would appeal most to them.

2. Test it- Some consumers will be hesitant at the thought of a new look and show nostalgic attachment to the original brand. Be sure to share the goal of your rebranding with your current customers, while keeping in mind your target. Are you rebranding to reach a new demographic?

3. Be confident in your product- rebranding will only go so far. Make sure all you need to do is reinvent your brand, not reinvent your product.

With these tips, as well as confidence and dedication, reinventing your brand may be just what your product needs. Check out Paramount's in house design team to help with your new look!

Friday, February 4, 2011

Super Bowl Ad Teasers

In the spirit of attracting attention, we couldn't resist sharing how a few brands have attracted attention themselves. Super Bowl Sunday is traditionally known for great football, great parties, and great commercials. Naturally, though the first two are great, we can't help but be most excited for the commercials. In this age of multi-channel communication and online transparency, it is only natural that several brands have released viral teasers. Though internet searches can help you easily find a plethora of these teasers, we've reposted our three favorites below.

Motorola: 1984

Volkswagen: The Force

Old Spice: SuperFan

Have you seen a teaser you love that we didn't post? Share it with us in the comments!

Tuesday, February 1, 2011

Creating Uniqueness Out Of Normalcy

At Paramount, we like to think outside the box when it comes to marketing. Check out the video below where Conductor, Alexander Chen, turns the New York Subway system into an interactive string instrument. The sounds and timing of the strings are based off of the MTA subway schedule created by Massimo Vignelli’s 1972 diagram. It takes creativity and innovation to see in something as normal as the New York City Subway system, a functioning musical instrument. At Paramount, our in-house design team uses this creative way of thinking when creating our inflatables, vehicle wraps, and digital printing.

Conductor: from Alexander Chen on Vimeo.

In order to catch someone’s attention and create a memorable impression, your marketing strategy needs to stand out among the rest and at Paramount Promotions, creating a stand out product is what we do best!

2902 E. Washington Street Phoenix, AZ 85034 | Toll Free 1.866.88.GIANT |

Copyright 2010 Paramount Promotions. All Rights Reserved. Legal. Developed by Krisay Kreative.