While risky, if done correctly, reinventing your product’s look can be a true lifesaver. Here are a few tips when undergoing any rebranding:
1. Involve your consumers- go right to the source. Do smart research and ask your customers how they would like to see your product displayed and what would appeal most to them.
2. Test it- Some consumers will be hesitant at the thought of a new look and show nostalgic attachment to the original brand. Be sure to share the goal of your rebranding with your current customers, while keeping in mind your target. Are you rebranding to reach a new demographic?
3. Be confident in your product- rebranding will only go so far. Make sure all you need to do is reinvent your brand, not reinvent your product.