Hot off the Press!

Hot off the press, Paramount Promotions is excited to show off one of our latest custom banners. Not to brag, but Paramount Promotions has some pretty awesome technology that can produce high quality digital prints in a time frame that fits your company's schedule. Paramount uses UV-inkjet printer and wide-format Solvent printers that can print on many different types of banners. Banners and signs can be up to 16 feet wide without seams, and these signs are durable enough to be used inside or outdoors. Paramount Promotions can also use our digital printing technology on Billboards, Fence wraps and Window graphics. Take a look at our latest creation for SunTree!

Do this, not that!

In order to run a successful ad campaign, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising strategy is going to work best for you. Whether you prefer inflatables, vehicle wraps, or our digital printing technology, it is key to keep in mind your target audience and end goal. When planning out your marketing strategy, be sure to avoid some of these key mistakes:

1. Do as your competitors do: Avoid gimmicks similar to your competitors. Find a niche of your own and start a new promotion to draw in new and untouched business. If sandwich shops down the street offer take out discounts, why not try a delivery promotion instead!

2. Targeting too many markets: Again know your niche! Do not aim for high and low income customers simultaneously. Use well placed strategies with designs that will appeal to the market you are targeting.

3. Focusing solely on new customers: Don’t forget to sustain the attention of your current customers. Offer promotions for returning business to a customer base that is already familiar with your work. By retaining a strong customer base, you will build future business off referrals!

By avoiding these simple marketing mistakes and combining your knowledge with eye catching advertising, you are sure to run a successful campaign to reach your target audience, and Paramount Promotions is here to help!

What has Paramount been up to?

We’ve been busy over at Paramount Promotions to meet your advertising goals using our vehicle wraps, digital printing, and inflatables and now we’re ready to clue you in on what we’ve been working on! If you were at the Waste Management Phoenix Open then you’ve already seen some of our work. Paramount Promotions created 48 Coroplast signs for M Culinary Catering’s menu boards in the skybox, as well as vinyl banners for the Golf Tournament. At the end of January we were also able to produce over 1000 banners for the Arizona City Fest. You could even have spot our display boards at Westfield's 2011 National meeting. Check out the pictures below to see our latest vehicle wrap for Two Shakes Hot Dogs and vinyl banner for Casa Grande’s Cowboy Days!

How to Successfully Rebrand

At Paramount, we use inflatable, vehicle wraps, and digital printing to accentuate your brand’s look and reputation. However, when your product or service experiences a decline in sales, you may be frustrated or even discouraged. One solution to consider would be to rebrand your image. Many familiar products have undergone successful brand changes in the last decade, including Coke.

While risky, if done correctly, reinventing your product’s look can be a true lifesaver. Here are a few tips when undergoing any rebranding:

1. Involve your consumers- go right to the source. Do smart research and ask your customers how they would like to see your product displayed and what would appeal most to them.

2. Test it- Some consumers will be hesitant at the thought of a new look and show nostalgic attachment to the original brand. Be sure to share the goal of your rebranding with your current customers, while keeping in mind your target. Are you rebranding to reach a new demographic?

3. Be confident in your product- rebranding will only go so far. Make sure all you need to do is reinvent your brand, not reinvent your product.

With these tips, as well as confidence and dedication, reinventing your brand may be just what your product needs. Check out Paramount's in house design team to help with your new look!

Insight Bowl Galore!

First of all, special thanks to all who participated in our Insight Bowl Contest. We were very excited to give away four tickets to one lucky winner! In addition, we'd love to share with you some pictures of all the work we did for the game. The Insight Bowl is one of our biggest projects, so we are proud to showcase the work that we complete. Pictured below are a few of our favorites - but keep your eyes out for more to come on Facebook!

Signs Galore!

We noticed that we've been showing you a myriad of inflatables examples lately, and we thought that perhaps today we should shake it up a little. After all, we are not just an inflatables company! Today, we're sharing some signs we recently made for Arizona Car Wash Systems. Though the first is just an example of the various outdoor menu boards, pump toppers, and banners we create for different locations, the second is a recently created acrylic back-lit sign. We work with ACWS often, and we were excited to create something different for them! Want to see more examples of our digital printing? Take a quick look at our gallery.

Sealife Project

SeaLife Arizona is a newly constructed aquarium in Tempe, Arizona at the Arizona Mills Mall. The project consists of multiple aquariums and exhibits, featuring a 161,000 gallon tank with sharks and sea rays. Paramount Promotions printed over 20K square feet for the interior and nearly 4,000 square feet for the exterior of the project.

Nearly every interior wall has custom printed graphics. The printing was completed with 3M IJ-35 on Mutoh Blizzard at 720 dpi, protected by a luster overlaminate. The interior walls consumed approx 40 rolls of 54" x 150' IJ35, and 40 rolls of matching laminate.



One of the project's show pieces is the shoaling ring (a circular fish tank approx 30 in diameter). The tank was backed in printed 3M IJ-5000 giving the image a reflective quality. For the exterior, the 300 linear feet of stucco wall was painted with 2 spot colors, while the Sealife silhouettes were machine cut out of custom-printed 3M IJ8624 rough texture material, with the installation taking nearly 250 man hours. We originally looked at masking and painting the silhouettes, however we could not get clean enough lines with paint, so we came up with the 3M product.

The interior entrance to the attraction posed its own challenges due to the photographic nature of the image and walls and glass at different depths and elevations. The area was nearly 150' long x 12' high.

The Mall interior entrance took approx 50 man hours to install. The six double-sided exterior banners banners were produced on a Nur Expedio 5000, using Ultraflex banner material. The large banners are approx. 20' tall and mounted on a spinning pole system, with the smaller 8' banners on a similar system. The entire project spanned 10 weeks, and the project opened 2 weeks before schedule.

The SeaLife Project is just another example of why we LOVE our jobs! We had an amazing time putting this one together, and couldn't wait to share it with the world. We hope that it has affects your life somehow too, even if not as much as it affected ours!