Saturday, December 25, 2010

Happy Holidays from Paramount Promotions

We at Paramount Promotions would like to take a moment to wish our friends and family a very merry Christmas. After the hustle and bustle of the busy holiday season, please remember to take today to relax and enjoy a few special moments. Try and remember Christmas as it was as you were a child: the most magical day of the year! Treasure your guests and spread some cheer. Merry Christmas, from your friends at Paramount!

Monday, December 20, 2010

Paramount Promotions News

As Valley residents hustle and bustle to prepare for the holiday season, the Paramount Promotions offices are busier than ever. However, instead of gifts and carols our minds are spinning with thoughts of football and college bowl games!

To add to the excitement of the season, this morning was action packed with visits from two of our favorite local TV stations. FOX 10, Home of Fox 10 Arizona Morning and AZ Family, home of Good Morning Arizona both came out for some Fiesta Bowl fun while we tested out our new 25-foot inflatable Tostitos Chip Bags and Salsa jars.

Despite almost taking out the lovely Yetta Gibson while trying to blow up our inflatable goal post for some cool TV visuals, the morning was full of excitement. Oh, and don’t worry, no one was hurt and Paramount’s CEO Brad Bergamo was ready to jump to Yetta’s rescue if it got any closer! To make up for the near collision, we helped fulfill one of her childhood dreams by creating a life-sized cutout display of Yetta! The task was a simple one for our digital printing team.

Check out the clips from this morning’s segments HERE and HERE. And don’t forget, we are picking one lucky winner to receive 4 FREE tickets to the Insight Bowl. See this blog post for more info.

Tuesday, December 14, 2010

The Secret Fun of Stairs?

At Paramount, we believe that any company that can pursue their passion and help to better the world is on the right track. The video below shows a rather innovative way of doing so. We all feel lazy taking the escalator or elevator to get to a higher level of a building, but sometimes it is difficult to find the motivation to walk up the stairs. However... what if you could have a little fun while doing so? Watch the video for the great results that came from offering a fun, healthy alternative to taking a lift!

Piano Stairs from Ibrahim Nergiz on Vimeo.

Thursday, December 9, 2010

Want Insight Bowl Tickets??

Do you have the football itch? Lucky you - we've got tickets for you to go to the Insight Bowl! Paramount Promotions is giving away a 4-pack of tickets to one lucky winner; you just have to follow a few simple steps!

1. Make a sign telling us why you want to go to the Insight Bowl.

2. Take a picture of you holding your sign.

3. Upload the picture to the Paramount Promotions Facebook Page.

4. Once we get your picture, we'll put it in an "Insight Bowl Contest" album. Find your picture, and ask your friends to vote for you by liking our Facebook Page and then liking your picture!

That's it! Whichever picture has the most "likes" at 12pm (Arizona Time) on the 21st will WIN! We'll announce the winner by 5pm that same day.

Prize includes:
(4) Tickets to the Insight Bowl at Arizona State University on December 28.
(1) FREE Banner to Take to the Game! (Designed by you, printed by us!)

Know someone who would like tickets to the Insight Bowl?? Be sure to share the contest with them, too!

Seven Tips for Effective Posters

At Paramount, though we live for printing, we also have a passion for design. Our design team is capable of producing some amazing things, so there is no need to fret if you need a banner but don't have a plan! Because of this passion, we are constantly looking up new ways of improving the process. Naturally, the blog post we just found from DzineBlog about how to design an effective poster not only caught our attention, but got us so excited that we felt the need to share. The article itself describes 7 tips for designing an effective poster, listed below.

1. Getting Attention
2. Keep it Simple
3. Use Great Fonts
4. Think: Information Consumption
5. Use Colors with Care
6. Think: Symmetry
7. Break the Rules!

You'll have to read the article to get the full scoop on each of them, but we think the list is rather self explanatory. A few tidbits of information straight from us though: one of the greatest tips listed is "Keep it Simple." It is important to remember that most of your audience will only remember one (if any!) piece of information from your advertisement. Text-heavy materials are sure to turn off viewers, as are image-heavy materials that don't make a clear point. However, as noted, a true design professional will never be afraid to break the rules when necessary. This, of course, should be used with caution by beginners. Have a question or need a tip? Don't be afraid to contact us! Our designers are always ready to help.

Friday, December 3, 2010

ASU Fail?

A recent ABC15 news segment, shown below, demonstrates the vital importance of having a proper design for advertising. According to the segment, an Arizona State billboard reading "one of top 100 universities in the world" is violating grammatical errors. Though ASU representatives claim the wording was intentional, the segment explains reasons that this may not be true. Whether or not the billboard phrasing was intentional, the publicity surrounding the marketing shows the importance of quality advertising. Always double check!

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