Supersize Me!

You’ve heard us talk a lot about Paramount Promotion’s digital printing and vehicle wraps, but one of our favorite ways to advertise is our with our giant inflatables! Inflatables offer a great alternative to run of the mill marketing. By using an inflatable or inflatable billboard, you are able to attract audiences attention from afar. Inflatables can be seen by cars driving by, people walking in a park, or guests at an event. Inflatables allow you to make a bold statement about your product or service and dominate your competitors. Take a look at one of our latest creations for McDonalds! We created a super, super sized McFlurry that is sure to get your mouth watering in these hot summer months!

Much More Than a Fly Guy

At Paramount, we are well apt to create your basic fly guy. Driving through any up and coming neighborhood, it is not uncommon to see a few of these attention-attracting inflatables waving through the air. Typically, fly guys are simple designs - and we've done our fair share of them - but every once in awhile, we like to change the game!

Below, check out a few spins we've created on the common fly guy. Instead of purely vertical tubing, we've figured out ways to attract attention in other ways - being as creative as possible! Typically, you do not see such innovative uses of these materials, especially in such a large scale. However, here at Paramount, we like to think outside of the box - and our work shows it! Head to our website to find a few more creative inflatables.

Do this, not that!

In order to run a successful ad campaign, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising strategy is going to work best for you. Whether you prefer inflatables, vehicle wraps, or our digital printing technology, it is key to keep in mind your target audience and end goal. When planning out your marketing strategy, be sure to avoid some of these key mistakes:

1. Do as your competitors do: Avoid gimmicks similar to your competitors. Find a niche of your own and start a new promotion to draw in new and untouched business. If sandwich shops down the street offer take out discounts, why not try a delivery promotion instead!

2. Targeting too many markets: Again know your niche! Do not aim for high and low income customers simultaneously. Use well placed strategies with designs that will appeal to the market you are targeting.

3. Focusing solely on new customers: Don’t forget to sustain the attention of your current customers. Offer promotions for returning business to a customer base that is already familiar with your work. By retaining a strong customer base, you will build future business off referrals!

By avoiding these simple marketing mistakes and combining your knowledge with eye catching advertising, you are sure to run a successful campaign to reach your target audience, and Paramount Promotions is here to help!

Elegant & Creative Redesigns

As you know, at Paramount Promotions we heavily endorse attracting attention to your brand through large format printing, including inflatables, vehicle wraps, and more! However, we are also aware that there are many alternative solutions. Of course, a company who did nothing but produce billboards year after year would not be a very successful company. For this reason, we'd like to place emphasis on one particular method of attracting attention: brand redesign.
There are several different approaches to a brand redesign. Some companies choose to focus on the product, while others focus on the design of the brand. Whichever method you choose, it is important to make sure that to some extent you are doing both. Beyond that, many tips and tricks for an effective redesign are debatable. For example, some successful redesigns have involved a completely new logo and brand standard, while others have taken existing brand elements and made them more modern. Similarly, some companies choose to surprise their audience with a quick, full release, while others offer a sneak preview, or roll-out new elements slowly.
Below, we've selected a few of our favorite redesigns from over the years, courtesy of function. Each of the redesigns shown is very different - but was still extremely effective. Which is your favorite?

One Plus One Equals Four?

Check out this image we found on The Curious Brain! Its all about idea collaboration. At Paramount Promotions, we love taking your ideas and combining them with our own to make something awesome! You know what they say, two heads are always better than one. Working in a group always improves a basic idea you may have. You may think something would look great on a banner, but it may also look great on a vehicle wrap or inflatable! There is no telling where your ideas will take you, and our in-house design team is excited to hear what you already have in mind! Do not be afraid to share your ideas with others and build on the basics. When you take risks and collaborate, you never know what you will come up with, it could be the next big thing!

As you can see, with idea collaboration, it is possible for one plus one to equal four. Make sure you are making the most of all of your ideas - we'd be glad to help!

End of Week Motivation

At Paramount, we understand how easy it is to get overwhelmed. With all the hustle and bustle of daily life, sometimes things pile up over your head before you realize it. However, when you're doing something you love, as we are, it is important to step back and remember the big picture. Every so often, we'll stumble upon something that makes us remember why we do what we do. We wanted to share an example of this with you, in the picture below (credit From Up North):
Woody Allen got a lot of things right - this quote was one of them. Sometimes life is overwhelming, but don't forget the reasons you do the things you do. To us, we embrace our ability to build inflatables, design car wraps, and print banners for our customers. We know that our creations help our customers to succeed at what they love to do. This is the reason we come to work every day! It is also the reason we try to always be innovative... even if it creates failure from time to time.

Special thanks to all of our customers for allowing us to do what we love - help you succeed. An additional thanks to all who called last week for our #socialmedia special deal! Forgot to call? Don't worry, we'll have another special offer soon.

Paramount Promotions News

As Valley residents hustle and bustle to prepare for the holiday season, the Paramount Promotions offices are busier than ever. However, instead of gifts and carols our minds are spinning with thoughts of football and college bowl games!

To add to the excitement of the season, this morning was action packed with visits from two of our favorite local TV stations. FOX 10, Home of Fox 10 Arizona Morning and AZ Family, home of Good Morning Arizona both came out for some Fiesta Bowl fun while we tested out our new 25-foot inflatable Tostitos Chip Bags and Salsa jars.

Despite almost taking out the lovely Yetta Gibson while trying to blow up our inflatable goal post for some cool TV visuals, the morning was full of excitement. Oh, and don’t worry, no one was hurt and Paramount’s CEO Brad Bergamo was ready to jump to Yetta’s rescue if it got any closer! To make up for the near collision, we helped fulfill one of her childhood dreams by creating a life-sized cutout display of Yetta! The task was a simple one for our digital printing team.

Check out the clips from this morning’s segments HERE and HERE. And don’t forget, we are picking one lucky winner to receive 4 FREE tickets to the Insight Bowl. See this blog post for more info.

Smoothie King

One of our clients, Smoothie King, has many printing needs! Below, you will find photos of several projects we complete for them on a regular basis. For these, we hired an installer in Maryland to install the graphics for us. We typically coordinate the out-of-state installs for the Smoothie King franchisees. We also provide Smoothie King with all their inflatable cups and costumes nationwide. Some of the franchisees receive even more, with banners, car magnets, teardrop banners, and indoor/outdoor signage. Smoothie King is a great company to work with, and we greatly appreciate their business!

Club Assist Inflatable

This just in: New Inflatables! We recently produced two new inflatables for a client in Los Angeles, Club Assist. One great benefit to working with Club Assist is the amount of work they give us. Since 2006, we have completed 25 small AAA battery inflatables for Club Assist, shown below. In fact, Club Assist is even an international client! Four of the 25 inflatables we have produced for them so far have been for Canada. Producing inflatables is one of our favorite projects, as you can see in our gallery. We are excited to continue with this production!