Monday, November 29, 2010

Oh Christmas Tree, Oh Christmas Tree...

We mentioned in a previous post the exciting new projects we get during the holiday season. Since then, although we have not provided more examples, we have been completing holiday themed projects for companies of all shapes and sizes! Around the Valley, one company often associated with the holiday season is Moon Valley Nurseries. As the temperature drops, families begin flocking to Moon Valley to purchase their Christmas trees! Why do they do this? Mostly because Moon Valley has high quality products and service to match, but we're confident that it is partially because they have excellent banners to attract attention! We have been working with Moon Valley in both Arizona and Nevada since 2003, but see the images below for a few of our recent projects.

Tuesday, November 23, 2010

Smoothie King

One of our clients, Smoothie King, has many printing needs! Below, you will find photos of several projects we complete for them on a regular basis. For these, we hired an installer in Maryland to install the graphics for us. We typically coordinate the out-of-state installs for the Smoothie King franchisees. We also provide Smoothie King with all their inflatable cups and costumes nationwide. Some of the franchisees receive even more, with banners, car magnets, teardrop banners, and indoor/outdoor signage. Smoothie King is a great company to work with, and we greatly appreciate their business!

Thursday, November 18, 2010

Bus Wraps Galore

Over the course of our blog, we have provided many posts reflecting the skill and artistry behind bus wraps. Today, instead of providing just one detailed example, we thought that it would be interesting to provide an array of bus wraps that each conveys the potential for design magic. Below, find many bus wraps that we at Paramount find especially appealing.

1. Ace Hardware "Dream Ace"

2. Hula & Moolah

3. Wanta Fanta?

4. Coca Cola

5. (Our personal favorite - look at the mouth!) Jones Soda Co.

Of course, that was just a few of our personal favorites. Have you seen a bus wrap that you adore? Let us know in our comments!

Thursday, November 11, 2010

Signs Galore!

We noticed that we've been showing you a myriad of inflatables examples lately, and we thought that perhaps today we should shake it up a little. After all, we are not just an inflatables company! Today, we're sharing some signs we recently made for Arizona Car Wash Systems. Though the first is just an example of the various outdoor menu boards, pump toppers, and banners we create for different locations, the second is a recently created acrylic back-lit sign. We work with ACWS often, and we were excited to create something different for them! Want to see more examples of our digital printing? Take a quick look at our gallery.

Tuesday, November 9, 2010

Club Assist Inflatable

This just in: New Inflatables! We recently produced two new inflatables for a client in Los Angeles, Club Assist. One great benefit to working with Club Assist is the amount of work they give us. Since 2006, we have completed 25 small AAA battery inflatables for Club Assist, shown below. In fact, Club Assist is even an international client! Four of the 25 inflatables we have produced for them so far have been for Canada. Producing inflatables is one of our favorite projects, as you can see in our gallery. We are excited to continue with this production!

Saturday, November 6, 2010

The Brand Gap

What makes a brand? How can we make it more appealing? The Brand Gap is a great book that speaks of bridging the distance between business strategy and design. We like their fun way of looking at the design world in terms of creativity and innovation. It highlights the things that we believe most at Paramount Promotions; gaining customer trust through reliability and making a brand appear more charismatic!

This book claims that a charismatic brand is any product, service, or organization that people believe there is no substitute. Distinctiveness, appropriateness, and likeability are three key features to build a stand-out name. Isn’t this what every business wants to aim for? Like the book says, communication used to be a monologue between the company and the audience, now it is a dialogue! Use the help of Paramount Promotions and be ready for all of your success, we would love for you to inspire us with your great ideas!

Thursday, November 4, 2010

Frito-Lay Inflatables

For over 75 years, Frito-Lay has brought us amazing food, and has done it in the
most energy-efficient way possible! We respect this company for all they do for
their customers and the environment. That is why we are proud that they have
included Paramount Promotions as part of their latest advertising creation! We
recently re-faced an inflatable with new artwork for their Scoops Whole Grain
chips, as you can see below. Along with this, we should be providing them with 7
more chip bags before the end of the year! Two of these will be new builds from us,
and the other five will be re-face projects. Looking for our other inflatable projects?
Check out our inflatable gallery!

At Paramount, we are always eager to help out new clients with whatever you
need! We will be proud to add your product to our gallery, whether it is a banner,
inflatable, or vehicle wrap. We promise you nothing less than quality work and a
lasting relationship!

Tuesday, November 2, 2010

An Experiment with Non-Design

While the heading of this one may be a bit confusing, it is hard to think of a better way to describe this one. A company in Washington, Lead Pencil Studio, recently designed a sort of anti-billboard to promote clean air. Funded by the federal government, this project turned into a billboard in reverse:

While the goal of this is to reduce air pollutants, we see an ulterior function. The creators of this project thought of a way to reinvent design. As we mention fairly often in this blog, designers must constantly think "outside the box" to create and spread ideas. Lead Pencil Studio did just that.

One of the studio's own, Daniel Mihalyo, describes it in his own words:
Borrowing the effectiveness of billboards to redirect attention away from the landscape... this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.

At Paramount, we are constantly searching for ways to attract attention with creativity and innovation. This project did just that, so we felt compelled to pass it on. If you know of projects of the same caliber, please share them with us, and we will gladly share them with others!

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