Tuesday, February 1, 2011

Creating Uniqueness Out Of Normalcy

At Paramount, we like to think outside the box when it comes to marketing. Check out the video below where Conductor, Alexander Chen, turns the New York Subway system into an interactive string instrument. The sounds and timing of the strings are based off of the MTA subway schedule created by Massimo Vignelli’s 1972 diagram. It takes creativity and innovation to see in something as normal as the New York City Subway system, a functioning musical instrument. At Paramount, our in-house design team uses this creative way of thinking when creating our inflatables, vehicle wraps, and digital printing.

Conductor: www.mta.me from Alexander Chen on Vimeo.

In order to catch someone’s attention and create a memorable impression, your marketing strategy needs to stand out among the rest and at Paramount Promotions, creating a stand out product is what we do best!

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