That's a Wrap!

Check out the video below to view one of Paramount Promotion's latest vehicle wraps in action! We were so excited to film the process and show you how it actually works. Its crazy how a plain white SUV can turn into a work of art, or an advertising machine! Paramount Promotions can wrap any vehicle, no matter the shape, size or color. It is also possible to use the same technology to wrap boats, buildings, planes, and more! Vehicle wraps are a low cost, innovative solution for your advertising needs!

Keep checking back on our brand new YouTube channel for more videos! We'll keep you updated as often as possible.

Do this, not that!

In order to run a successful ad campaign, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising strategy is going to work best for you. Whether you prefer inflatables, vehicle wraps, or our digital printing technology, it is key to keep in mind your target audience and end goal. When planning out your marketing strategy, be sure to avoid some of these key mistakes:

1. Do as your competitors do: Avoid gimmicks similar to your competitors. Find a niche of your own and start a new promotion to draw in new and untouched business. If sandwich shops down the street offer take out discounts, why not try a delivery promotion instead!

2. Targeting too many markets: Again know your niche! Do not aim for high and low income customers simultaneously. Use well placed strategies with designs that will appeal to the market you are targeting.

3. Focusing solely on new customers: Don’t forget to sustain the attention of your current customers. Offer promotions for returning business to a customer base that is already familiar with your work. By retaining a strong customer base, you will build future business off referrals!

By avoiding these simple marketing mistakes and combining your knowledge with eye catching advertising, you are sure to run a successful campaign to reach your target audience, and Paramount Promotions is here to help!

One Plus One Equals Four?

Check out this image we found on The Curious Brain! Its all about idea collaboration. At Paramount Promotions, we love taking your ideas and combining them with our own to make something awesome! You know what they say, two heads are always better than one. Working in a group always improves a basic idea you may have. You may think something would look great on a banner, but it may also look great on a vehicle wrap or inflatable! There is no telling where your ideas will take you, and our in-house design team is excited to hear what you already have in mind! Do not be afraid to share your ideas with others and build on the basics. When you take risks and collaborate, you never know what you will come up with, it could be the next big thing!

As you can see, with idea collaboration, it is possible for one plus one to equal four. Make sure you are making the most of all of your ideas - we'd be glad to help!

1 Darn Cool School

At Paramount Promotions, we talk a lot about the vehicle wraps that we do. While we are always sharing plenty of photos of big trucks, cars, and buses, there are plenty of smaller wraps we do that are worthy of attention as well.
A great example of this is in the door wrap, to the left, that we installed for Phoenix Children's Hospital. A place where families can find new hope, the Phoenix Children's Hospital specializes in medical care for children from all over the southwest. While it takes much more than a quick wrap for Phoenix Children's Hospital to continue serving the Valley as well as they do, we are honored to be a small part of that puzzle. Do you know of another valued Valley company with printing needs? Let us know!

Spicy Salsa Sensations Vehicle Wrap

Every so often, we get to do a project that whets our appetite so badly we can't wait to get home for dinner. Although this is not a common occurrence, seeing that we are printers and not cooks, when it does we get excited to share the results! So, at the risk of whetting your appetite as much as it did ours, we'd like to share with you a few pictures of a recent vehicle wrap for our client, Salsa Sensations. This particular client requested a very quick turnaround, and as usual we were happy to oblige. The vehicle wrap was completed as quickly as possible, and at optimal quality as well. We think the bright attention-grabbing colors are our favorite part, what is yours?

To Wrap or Not To Wrap?

At Paramount, we like to stay up to date on the services we offer to our clients. Thus, we're constantly searching to find out the "buzz" on vehicle wraps, digital printing, large format printing, and all of our other many options. Today, we stumbled upon an interesting debate. "Do vehicle wraps work for B2B?" To us, this was a very interesting question.
It does make sense that many people equate vehicle wraps with B2C, or Business to Consumer. A Google image search for vehicle wraps shows that many of the first results are consumer product or service brands:
With options for real estate, sound systems, and home water systems, it is not surprising that people assume vehicle wraps are only practical options for B2C advertising. However, consider a few facts:
1. Assuming you find a company you can trust, vehicle wraps will never damage the paint of your car. In fact, vehicle wraps help to protect your car from sun, and other sources of external danger.
2. Placing an attention-grabbing vehicle wrap on a car will draw planned audiences that are appropriate to your business. Because you are able to choose exactly where the car goes, you know what neighborhood of consumers will see it.
3. As for the B2B vs. B2C argument, it comes to a rather simple question. Do business owners and executives drive? Yes, of course they do. It is rather silly to think that only consumer product brands can use vehicle wraps, because in high-traffic areas, you never know who will drive by your newly wrapped vehicle.
Of course, it is probably no surprise that we argued for the use of B2B vehicle wraps. The part that is surprising to us was the fact that people were doubting the effectiveness in the first place!

Holidays Are A'coming...

Well, like it or not, Halloween is this weekend... and what that means for you, as consumers, is that it is almost time to go spend exorbitant amounts of money on friends, family, and ... other people you feel obligated to buy gifts for. What that means for us, as producers, is that it is time to buckle down and start preparing for the festivities! We must say, being on this end of it is a lot of fun. We've already started building new 25' inflatable Santas, seen below, and cleaning the rental fleet we've already made. We're heading towards a very exciting season, and we can't wait to share it with you. So hey, keep us filled in - need an inflatable Santa? How 'bout a large banner announcing your holiday sale? Perhaps what you really need is a vehicle wrapped to help drive traffic (no pun intended) to your business. Either way, let us know! We're confident that we've got the tools you need. Just look at the Santa below, if you need some inspiration!

Luma Brite Technologies

At Paramount Promotions, we're all about grabbing attention. We are constantly searching for new technologies that will enable us to attract the attention of a larger group of people. If you look twice at something, or perhaps think about it again later, then that advertising succeeded. That is the kind of image we are always trying to achieve. Well - we're excited to announce that we've found one to work on! Luma brite technologies, llc is one company that has recently introduced illuminated vehicle wraps. Check out the picture below.


Now, if that doesn't catch your attention, we're not sure what will! While we must admit we were a little disappointed we didn't think of it first, we are definitely not going to be the last. We're already checking out the technology needed to help us on our way. Keep your eyes out for more on this, we are confident that lighted vehicle wraps are the way of the future!

Children's Learning Adventure Buses

Children's Learning Adventure is a daycare that focuses on the importance of educating children. While this may seem like a basic idea, it is one we're very fond of, and were very excited to be able to support. Last week, we wrapped a couple buses for them, and were thrilled with the results! Vehicle wraps are just one of our specialties, and projects like this keep us excited for our job. If it grabs attention, it met our goals... and these buses grab attention, and help the community as well! Check out a few of the pictures below.

Introducing... The Woodie

Formerly a 2001 Teal Green Toyota Rav-4, Paramount Promotions created the Rav-4 Woodie! The wrapping of this included the body of the vehicle, the bumpers, the roof, and a new wheel cover. Defeating common expectations, we finished the wrapping of this vehicle in one day! The entire project, including design and file prep, was turned over in a speedy three-day span.

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Welcome to Paramount!

This is just an example of one of our many talents! At Paramount Promotions, we offer design, printing, and production, all with one specific goal: attracting attention. We belong to Maricopa County Sports Commission (MCSC), AZ Chain Reaction, Phoenix Chamber of Commerce, and the Inflatable Advertising Dealers Association (IADA), and we're always open to new projects and ideas. Pictures above is an example of a standard vehicle wrap we produce on a regular basis. Large format printing is what we do, and lets just say - we do it well!