Monday, May 30, 2011

Happy Memorial Day

The Paramount Promotions family would like to wish you all Happy Memorial Day! Did you know that it is tradition to wear a red poppy on Memorial Day? The custom started in 1915, when a teacher named Moina Michael wrote this poem:

"We cherish too, the Poppy red
That grows on fields where valor led,
It seems to signal to the skies
That blood of heroes never dies."

Known as "the Poppy Lady," Ms. Michael advocated the red Flanders poppy as an emblem of remembrance for those who fell in service. Today, we remember those troops that served and gave their all.

Do you have loved one in the armed forces? How will you be spending your Memorial Day? Please share in the comments below.

Tuesday, May 24, 2011

Let's see some guerilla!

What’s featured in an ad appeals to a person’s emotions. Someone can look at something and say, “That’s just lousy!” or "How annoying!" However, there are some ads out there that definitely make a statement. There are even some non-traditional techniques that get a brand out there! We here at Paramount Promotions definitely have an innovative way of helping our clients get their brand out there, especially with our vehicle wraps and inflatables. With these out-of-the-box ideas, it is easier for brands to attract attention. Because let's face it, attention is good.

Here are a few that we did for some of our clients:

Here are some that we LOVE!

What are some of your favorites that you've seen lately?

Monday, May 16, 2011

Wake Up with the Latest and Greatest PANTONE Pink!

Need something BOLD for the summer? Think PINK, but we’re not talking your typical, soft pink. Be loud and proud with 2011 PANTONE Color of the Year … Honeysuckle 18-2120.

Do you crave being the center of attention? Want your company or product to send the same message and be a trendsetter in your industry? If so, this hot, new color tone is the perfect pink for you! A color so brave, people will know you demand attention.

Inspire change and ignite the spirits of your customers through this confident color. As they say, pink is the new black and we are seeing this shade in everything from fashion to furnishings so why not spark a little emotional appeal with your next project?

Paramount Promotions dares you to try this eye-catching color. From vehicle wraps, digital printing, custom signage, and banners--- just THINK PINK.

For more information on the hottest pink to hit the streets, visit PANTONE.

Tuesday, May 10, 2011

Supersize Me!

You’ve heard us talk a lot about Paramount Promotion’s digital printing and vehicle wraps, but one of our favorite ways to advertise is our with our giant inflatables! Inflatables offer a great alternative to run of the mill marketing. By using an inflatable or inflatable billboard, you are able to attract audiences attention from afar. Inflatables can be seen by cars driving by, people walking in a park, or guests at an event. Inflatables allow you to make a bold statement about your product or service and dominate your competitors. Take a look at one of our latest creations for McDonalds! We created a super, super sized McFlurry that is sure to get your mouth watering in these hot summer months!

Thursday, May 5, 2011

Much More Than a Fly Guy

At Paramount, we are well apt to create your basic fly guy. Driving through any up and coming neighborhood, it is not uncommon to see a few of these attention-attracting inflatables waving through the air. Typically, fly guys are simple designs - and we've done our fair share of them - but every once in awhile, we like to change the game!

Below, check out a few spins we've created on the common fly guy. Instead of purely vertical tubing, we've figured out ways to attract attention in other ways - being as creative as possible! Typically, you do not see such innovative uses of these materials, especially in such a large scale. However, here at Paramount, we like to think outside of the box - and our work shows it! Head to our website to find a few more creative inflatables.

Tuesday, May 3, 2011

Is It Really What's Inside the Box that Counts?

Packaging design can make or break a product. The box or container that a product comes in leaves a first and lasting impression. It is important to keep this in mind when deciding how you are going to deliver your product to consumers. Packaging can make any product stand above the rest. When choosing packaging, be sure to be original and create something that hasn't been done by your competitors. If you need help coming up with a great new idea, Paramount Promotion's in-house design team can help! Check out some of these creative packages we found! What's your favorite?

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