Tuesday, July 6, 2010

Sealife Project

SeaLife Arizona is a newly constructed aquarium in Tempe, Arizona at the Arizona Mills Mall. The project consists of multiple aquariums and exhibits, featuring a 161,000 gallon tank with sharks and sea rays. Paramount Promotions printed over 20K square feet for the interior and nearly 4,000 square feet for the exterior of the project.

Nearly every interior wall has custom printed graphics. The printing was completed with 3M IJ-35 on Mutoh Blizzard at 720 dpi, protected by a luster overlaminate. The interior walls consumed approx 40 rolls of 54" x 150' IJ35, and 40 rolls of matching laminate.

One of the project's show pieces is the shoaling ring (a circular fish tank approx 30 in diameter). The tank was backed in printed 3M IJ-5000 giving the image a reflective quality. For the exterior, the 300 linear feet of stucco wall was painted with 2 spot colors, while the Sealife silhouettes were machine cut out of custom-printed 3M IJ8624 rough texture material, with the installation taking nearly 250 man hours. We originally looked at masking and painting the silhouettes, however we could not get clean enough lines with paint, so we came up with the 3M product.

The interior entrance to the attraction posed its own challenges due to the photographic nature of the image and walls and glass at different depths and elevations. The area was nearly 150' long x 12' high.

The Mall interior entrance took approx 50 man hours to install. The six double-sided exterior banners banners were produced on a Nur Expedio 5000, using Ultraflex banner material. The large banners are approx. 20' tall and mounted on a spinning pole system, with the smaller 8' banners on a similar system. The entire project spanned 10 weeks, and the project opened 2 weeks before schedule.

The SeaLife Project is just another example of why we LOVE our jobs! We had an amazing time putting this one together, and couldn't wait to share it with the world. We hope that it has affects your life somehow too, even if not as much as it affected ours!

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