An Experiment with Non-Design

While the heading of this one may be a bit confusing, it is hard to think of a better way to describe this one. A company in Washington, Lead Pencil Studio, recently designed a sort of anti-billboard to promote clean air. Funded by the federal government, this project turned into a billboard in reverse:



While the goal of this is to reduce air pollutants, we see an ulterior function. The creators of this project thought of a way to reinvent design. As we mention fairly often in this blog, designers must constantly think "outside the box" to create and spread ideas. Lead Pencil Studio did just that.

One of the studio's own, Daniel Mihalyo, describes it in his own words:
Borrowing the effectiveness of billboards to redirect attention away from the landscape... this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.

At Paramount, we are constantly searching for ways to attract attention with creativity and innovation. This project did just that, so we felt compelled to pass it on. If you know of projects of the same caliber, please share them with us, and we will gladly share them with others!