Redefining Creativity

At Paramount Promotions we LOVE getting creative! We can take any idea you have, no matter how big, wacky or out of the box it may be, and turn it into your next greatest advertising tool. Paramount Promotions, uses innovative inflatables, digital prints, and vehicle wraps, as an effective way to market your next great idea, event, or brand. But among advertisers, there is currently a debate going on over how creativity is used in the market. Creativity has been the bases for advertising ever since advertising came to be, however, with new technology and opportunity popping up every day, it is important to remember to bare in mind a flexible definition. Experts are coming to one agreement, that is, creativity is not the problem, its the way in which creativity is used in communication. It is time to move beyond one way broadcasting, such as television ads and billboards, and look for creative opportunities in every part of our daily lives. The next generation of creativity needs to aim to connect people through their actions and their relationships to specific brands. Using creative advertising to link people to ideas or products is key. Only once you create an advertisement that causes a chain reaction, have you created a successful advertising campaign. It is equally important to connect both the people creating the products with the people creating the advertising. Separate, they will survive, but together they will be stand out among all competitors.

"There are two ways to be creative. One can sing. One can dance. Or one can create an environment in which singers and dancers flourish."

Warren Bennis, Leasership Consultant