It seems as though
AdAge has recently been all about recapping 2010. At
Paramount, we love them for it! We already wrote one article about the
big (design) happenings of 2010 - but AdAge has provided us the inspiration to write another! AdAge recently published the
"Hottest Brands of 2010", and they found some good ones. However, to narrow it down even further, we decided to provide you a Paramount exclusive Top 10 Hot Brand List of 2010! At the beginning of 2010, most of these picks would have never been listed on a Top 10 Hot Brand List. However, thanks to some creative advertising choices, they made the list. Know of one that should've made the list? Share with us in our
comments!
10. 5 Gum
9. PopChips
8. Redbox
7. Droid
6. Ford
5. Conan O'Brien
4. Groupon
...and the final three:

3. iPad
2. Dos Equis

1. Old Spice
Who would have guessed Old Spice and Dos Equis as the top two a year ago? Definitely not us. However, the power of
advertising astounds us again!
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